Shout out to all of 90’s kids who thought they were punk but were really just wearing too much black eyeliner 😛 I had another post planned for today but am lacking photos and will save it for later in the week. In case you missed it, Kourtney Kardashian’s most recent brainchild Poosh launched yesterday and I am simply baffled. In fairness, Kourtney is my favorite Kardashian (don’t act like you don’t have one) and I am guilty of following the family on some level so of course I had to check it out. It’s just what you’d think; bright white, shiny, gorgeous photos of spacious rooms and stunning decor, pretentious recipes, DIY beauty that only works if you are already stunning and eerily reminiscent of Into the Gloss…Goop…literally any other lifestyle website you can think of…Oh, and it’s also everything I’d like my wesbite to be because obviously this shit sells. First off, you need a completely meaningless name that’s annoying to pronounce but inexplicably unforgettable, I call dibs on Schlep. Then you just need a bathroom the size of a large studio apartment, Beyonce’s makeup artist, a dozen staff writers, camera crew, a closet stocked with designer brands and the whole being gorgeous, rich and/or famous thing certainly will not hurt your cause. The whole idea of putting these ultra-decadent, mostly unattainable lifestyles on blast generally just irks me and yet, I can’t look away. None of the content adds any real value to my life unless of course, I am looking for an $800 sundress or wondering what Emma Watson’s skincare routine is or I have a hankering to become a spiritual herbalist (whatever the fuck that is). That sundress won’t make me look like Gwynnie and in fact, no product mentioned or sold on these sites will transform me into the lifestyle goddess that I so desire to be. When I peruse these sites and take in the perfectly choreographed candid photos I can’t imagine that it’s real, nobody lives like this and that’s just what these sites are for me – a fantasy, an escape from the daily schlep. I find them more fascinating somehow because of how foreign they are to me and probably most normal people.
Honestly though, do they all have the same web designer?! Anyway, if you were just dying to know what a day in the life of Kourt looks like, head on over but be prepared to not have your life enriched in any way 😛 If you haven’t got sucked into the whole lifestyle site, I recommend Into the Gloss as they are the OG, the content is pretty varied and not completely asinine. Let me know your thoughts on these types of sites, why do people care (myself included)? Also, let me know your thoughts on Schlep, I think it could work 😛